We thought there was supposed to be an economic crisis? Tell that to the media buyers and marketing reps buying copious amounts of digital media this year. There's never been a better time to be in digital media, it seems.The U.S. digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media, writes MarketingCharts.
Global forecast table (2008-2012):
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