THE GOOD NEWS: DIGITAL AD SPENDING IS GOING UP.

E-marketer is easily one of the best sites on the web for understanding the online and digital marketing landscapres. Their latest figures have a lot of advertisers asking: What recession? Looks like the future of digital ad spends isn't as bad as some would think.....See chart below. -end-

DIGITAL OUT-OF-HOME AD SPEND TRIPLES. SWEET.

We thought there was supposed to be an economic crisis? Tell that to the media buyers and marketing reps buying copious amounts of digital media this year. There's never been a better time to be in digital media, it seems.

The U.S. digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media, writes MarketingCharts.

Global forecast table (2008-2012):

WELCOME TO OUR NEW BLOG.

It's official, we've launched our new blog. Over the coming weeks and months we'll be providing our readers with the latest insights into the world of digital media and signage, while also offering the latest news from our corporate head office. Subscribe to our blog and be sure to drop us a comment with your thoughts/reactions/comments along the way.

About Onext: Onext Media is a global leader in full-service digital solutions. Onext provides true end-to-end networked digital media solutions for retailers, advertisers and other media estate owners that drive high-value digital media communications to their customers. While these solutions can comprise of digital signage deployments, we work closely with our clients to deliver a richer and more interactive experience for their target audience and potential customers. -end-